Allison Jai O'Dell
Technology Consultant to
Nonprofit Organizations, Philanthropy, Higher Ed, Libraries, Special Collections, Archives,
Museums, and Cultural Heritage Institutions
Services
|
> Salesforce Implementations > CRM Database Migrations > Marketing Integrations > Privacy Policies and Practices |
> Staff Training > New Admin Guidance > Career Coaching |
Background
15+ years of experience in end-to-end data engineering and analysis.
Career as an Academic, Special Collections Librarian, Archivist, Rare Book Cataloger, CRM Manager, Backend Developer,
Database Developer, and Salesforce Administrator in Nonprofit, Higher Ed, and Philanthropic Organizations.
> Curriculum Vitae
Resume
M.S. in Library and Information Science:
Program focused on information organization, research methodology, data management / architecture,
and related computing skills. Cultivated techniques to unearth and solve for underlying user needs and information-seeking behaviors.
M.A. in Art and the Book:
Program focused on book history, book-making technology, and the relationship between information resources and society. Offered a unique
perspective on reverse engineering artifacts, efficiency in design, and marketing / audience perception.
Career in Special Collections Libraries and Archives:
Designed, built, and managed large-scale resource databases and information discovery platforms (catalog applications, finding aids, etc.)
Served on (and often chaired) numerous cross-organizational committees to develop international data standards and tools.
Research and development activities focused on data mining and
inference logic, especially the possibilities with Semantic Web technologies and graph databases.
CV |
ORCID |
Presentations |
Interview
Work in Nonprofits and Philanthropy:
Data and information architecture, management, and integration, as well as related documentation and training activities.
End-to-end analytics, data visualization, and business intelligence.
Development of custom CRM applications for donor, volunteer, marketing, and supporter engagement data.
Management of sensitive, personally-identifiable information (including implementation of GDPR- and CCPA-compliant data privacy policies and procedures).
SEO and insights into information needs.
Email marketing with a focus on deliverability.
User research: usability tests, focus groups, a/b tests, card sorting exercises, survey design, etc.
Focus on Equity and Inclusion:
Developing solutions for issues of gender and racial equity in the nonprofit sector, as well as able-ism at events and in web design.
The Funders Network |
Gender Equity in Animal Rights (GEAR)
Salesforce Consultant:
Salesforce Certified Administrator. Salesforce Certified Nonprofit Cloud Consultant. Solution Architect. Experience with the Nonprofit Success Pack (NPSP),
Education Data Architecture (EDA), Financial Services Cloud, Experience Cloud, Custom Apps, Pardot, Marketing Cloud, MailChimp, Emma, Constant Contact, FormAssembly, and more integrations.
Focus on training, empowerment, and change management.
